After years of overcomplicating it, I've worked out that good marketing strategy simply comes down to aligning your budget to your customer purchase journeys.
Thanks - I really like your approach. Especially your thinking on how understanding how customers discover and buy is fundamental to effective marketing. I also think that marketing now requires more sales skills - so I like to think of the brand vs direct response (buy now/buy later) overlay in terms of reach & attract (on other platforms), engage & nurture (on other and owned platforms), and convert (owned platforms).
Thanks - I really like your approach. Especially your thinking on how understanding how customers discover and buy is fundamental to effective marketing. I also think that marketing now requires more sales skills - so I like to think of the brand vs direct response (buy now/buy later) overlay in terms of reach & attract (on other platforms), engage & nurture (on other and owned platforms), and convert (owned platforms).
A banger of an article but I would not call this strategy :).
ahh fair. but you're a consultant. I actually do the work ;)
Hahaha was. I am a marketer now, so I have a right to comment :)
Haha welcome to the party. All comments welcome.
bs
What am I doing wrong here?