Cathartic ramblings from an early stage marketer

I run marketing at Yonder, a credit card startup in London, and previously worked in marketing at Monzo and Wise. I’ve made a living out of annoying big banks.

Marketing is hard. Especially if you’re early in the door and expectations are high and the budgets are low. Over the last few years I’ve slowly been working some things out.

When I do, I try to write it down.